Content creation is the ultimate inbound marketing technique. When you generate content, you offer useful information and even solutions to your audience that is free. This practice will attract potential customers and retain existing ones. Your business’s content can range from blogs, podcasts, social media posts, and even videos.
Content creation strategy should include everything from branding and tone to distribution and analytics. Content is not one-size-fits-all, so you will need to tailor your creation based on the audience on each platform